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Why Does Serving Strong Exist?

Scott Couchenour • Jul 30, 2024

The Why, How, and What

One of the best ways to describe Serving Strong is using Simon Sinek's now famous "golden circles".


WHY


In June 2015, my life was irrevocably changed. I experienced a profound loss that stripped away not only my career but also my very identity. The fallout from this event was devastating, leading me to a dark place that took a considerable amount of time and effort to recover from. Looking back on that tumultuous period, I would have benefited greatly from having a partner who could have guided me through the chaos, someone who had walked this path before and could help me navigate my way out. Today, I have become that partner for others. I am driven by the conviction that if I had the support I needed back then, I would not have sunk as low nor taken as long to rebuild my life. This personal journey has become the foundation of my "why" – the deep-rooted purpose behind what I do.


I work with business owners who are planning their exit, applying the same principles of strategic planning and execution that are prevalent in the business world to their personal lives. The process of crafting a personal strategic plan is not unlike creating a business strategy. It involves setting clear goals, defining actionable steps, and continually assessing and adjusting the plan to ensure success. My framework is built around six hallmarks or pillars that encompass all aspects of a fantastic life: spiritual, physical, relational, emotional, vocational, and financial. These pillars form the bedrock of a strategic plan designed to help individuals navigate the complexities of life transitions.


HOW


The "how" of my approach is rooted in the meticulous application of strategic initiatives to personal development. By systematically addressing each of the six hallmarks, I guide my clients through a comprehensive process of self-discovery, goal setting, and execution. This process ensures that every aspect of their lives is aligned with their core values and long-term vision. It is a holistic approach that goes beyond surface-level changes, digging into the fundamental aspects of what it means to live a fulfilling and balanced life.


WHAT


Ultimately, the outcome of my work is the transformation that occurs when individuals choose to live life by design rather than by default. This intentional approach to living leads to a more fulfilling present and significantly reduces the number of regrets in the future. My clients find themselves not only better prepared for the challenges that come with major life transitions but also more at peace with their decisions and more confident in their ability to achieve their personal and professional goals. By helping business owners create and execute their personal strategic plans, I empower them to take control of their lives and build a legacy they can be proud of. Working together, we craft a scenario where owners have something to run to as they are exiting their business.

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By Scott Couchenour 03 Oct, 2024
Throughout history, countless individuals have experienced regret and used it as a catalyst for personal growth and transformation. In this post, we will explore several examples of famous people who have turned their regrets into opportunities for growth, demonstrating the potential for resilience and self-improvement in the face of adversity. Oprah Winfrey Oprah Winfrey, one of the most influential media personalities in the world, has faced her share of regrets throughout her life and career. One notable example is her decision to launch the Oprah Winfrey Network (OWN) in 2011, which initially struggled with low ratings and financial challenges. Reflecting on this experience, Oprah acknowledged her regret, stating that she would have done things differently if she had the chance. However, instead of dwelling on her regrets, Oprah used the experience as a catalyst for growth, learning valuable lessons about leadership and business, and eventually turning OWN into a successful network. Michael Jordan Considered one of the greatest basketball players of all time, Michael Jordan has also experienced regret in his life. After retiring from basketball in 1993, Jordan pursued a career in baseball, which many saw as a failure. Jordan later returned to basketball in 1995, and in an interview with ESPN, he expressed regret over his decision to leave basketball in the first place. However, this regret fueled his desire to prove himself once again, ultimately leading him to win three more NBA championships with the Chicago Bulls and solidifying his legacy as a legendary athlete. J.K. Rowling J.K. Rowling, the author of the beloved Harry Potter series, has openly shared her regrets and struggles, including her experience with depression and her difficult first marriage. In her now-famous 2008 Harvard commencement speech, Rowling spoke about the importance of embracing failure and using it as an opportunity for growth . She explained that her regrets and setbacks ultimately led her to focus on her true passion—writing—and gave her the determination and resilience to create one of the most successful literary franchises in history. Steve Jobs The late Apple co-founder Steve Jobs experienced a significant regret in 1985 when he was ousted from the company he had built. In a 2005 Stanford commencement speech, Jobs spoke about the pain of being fired from Apple and how it led him to question his abilities and direction in life. However, this regretful experience proved to be a catalyst for growt h, as Jobs went on to found NeXT and Pixar, and eventually returned to Apple, where he revolutionized the technology industry with products like the iPhone and iPad. Robert Downey Jr. Actor Robert Downey Jr.'s career was once marred by substance abuse, arrests, and stints in rehab, leading to a significant downturn in his professional life. In a 2008 interview with Oprah Winfrey, Downey spoke candidly about his regrets, admitting that he had wasted years of his life on addiction. However, instead of allowing his regrets to define him, Downey transformed his life , becoming sober and rebuilding his career to become one of the highest-grossing actors in Hollywood, known for his iconic role as Iron Man in the Marvel Cinematic Universe. These examples demonstrate that even the most successful and influential individuals experience regret, and that with resilience, determination, and a willingness to learn from our mistakes, we can turn our regrets into opportunities for personal growth and transformation .
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