Blog Layout

Checkpoints In The Journey Of Excellence

Scott Couchenour • November 14, 2020

Checkpoints Along The Journey

We touched briefly on several of the checkpoints of excellence in a previous blog. Now, we’ll delve deeper into all 5 checkpoints. Each stage represents a point of consciousness in the stair step towards excellence. Some checkpoints will have more detailed subpoints as you’ll see in the details below. For illustration purposes, I have included two graphics. One is from the UKCPD Blog and it shows the stages of competence. The other is from InFocus Leadership Solutions and it covers the emotional stages of change.

steps of competence


Now that we know what the checkpoints are, lets unpack them further.


01 - CHILDLIKE UNCONSCIOUS COMPETENCE (CUC) - as a child we are 100% in our element of discovery and growth. Excellence comes naturally and we aren’t yet aware of our incompetence. We aren’t afraid to try something and fail at it. We view ourselves as invincible and soak in information like a sponge. Eventually our child-like innocence is replaced by growth and a desire that we don’t understand.


02 - UNCONSCIOUS INCOMPETENCE (UI) - we want, but we do not make the connection to the fact that our want is a signal of excellence not yet expressed. For many, the search for satisfying  our wants is destructive. There are temptations that lure the unconscious competent person abound such as sex, lust, drugs, alcohol, gambling, co-dependence... and the list goes on. The road of the UI is littered with broken, shattered people. This stage towards God-given purpose focuses on the unsatisfied desire. We want more and yet we don’t understand our exact desires. Essentially, we don't know what we don't know.


03 - CONSCIOUS INCOMPETENCE (CI) - we want, and we know that the want is tied somehow to our lack of excellence. Unlike UI, where we haven’t found a need to change, CI is where we begin to realize our incompetence of excellence. In the Conscious Incompetence stage, we become aware of what we want, but haven’t put together a plan to accomplish our goal of excellence. A great example of this stage would be when a person realizes that they are out of shape. The realization is there, but the steps toward changing their situation have not yet been developed.

emotional cycle of change


04 (a) - PRE-CONSCIOUS COMPETENCE (PCC) - we begin the journey to articulate the random wants into a program that evolves into an ever-increasingly clear understanding of our unique God-given design and the expression of that design. We haven't reached CC yet because we must go through emotional changes (see illustration above). This stage is a large part of the active journey of excellence. We begin to develop a plan toward achieving our goals. Going back to the fitness example, this is where a person develops a plan toward getting into shape and then begins to execute that plan. There are multiple substages in PCC which represent the emotional ups and downs that an individual will face before reaching Conscious Competence.


04(b) - CONSCIOUS COMPETENCE (CC) - once we reach the final emotional stage of Success and Fulfillment (SF), we can now be confident in who we are and what we bring to the world. In the CC stage we are aware of our pursuit towards out goal of excellence, we have emotionally processed our incompetence and are actively engaged in growth towards excellence. Excellence has not yet matured, but we’re working hard to reach that desired outcome. Looking back on the example of fitness, CC would look like actively engaging in a fitness plan and seeing consistent results. The plan may still need to be tracked, but we are committed and establishing the healthy habits that lead to excellence.


05 - MATURE UNCONSCIOUS COMPETENCE (MUC) - we operate in a program most of our waking hours expressing our unique design with little conscious effort. It is only here that our excellence has become a natural way of life. In the fitness analogy, this stage represents the achievement of goals and a changed perception of life. A person who has reached this stage will have formed habits that effectively continue to perpetuate their goal of excellence.


main photo cred

STAY INFORMED

Share with others

Man thinking.
By Scott Couchenour January 16, 2025
Retirement can be a challenging transition for business owners. After years of building, managing, and leading their companies, stepping away often brings a mix of emotions, including uncertainty, anxiety, and even fear. As an advisor, your role is to guide clients through this significant life change, helping them reframe retirement not as an ending but as a new chapter filled with possibilities. Managing client expectations involves helping them understand that retirement isn’t just about leaving behind their business. It’s about opening the door to opportunities they may have never explored.
By Scott Couchenour January 10, 2025
"In the end, we only regret the chances we didn’t take." – Lewis Carroll
arrows in a circle indicating a cycle
By Scott Couchenour December 17, 2024
You start with a plan. You feel the momentum building. The first few steps feel good, maybe even great. Then, like clockwork, you find yourself right back where you started. It’s frustrating, confusing, and honestly, exhausting. Why does it keep happening? And how do you make progress that sticks this time? Here’s the truth: real change doesn’t happen because you’ve found the perfect strategy. It happens because you finally stop flirting with progress and commit to what’s already within you.
By Scott Couchenour December 13, 2024
Is there a perfect exit?
Sign that reads
By Scott Couchenour December 4, 2024
Conflict within families or stakeholder groups can quietly grow, damaging relationships and disrupting progress if left unchecked. Recognizing the early warning signs of conflict is key to addressing issues before they escalate into larger problems. This is particularly crucial when dealing with high-stakes situations like family businesses, succession planning, or shared financial decisions.
By Scott Couchenour November 27, 2024
For as long as anyone could remember, Charlie was the owner of a local hardware store, Charlie's Fix-It Shop. It wasn’t just any hardware store—it was the place everyone went when they needed something fixed, something built, or simply a friendly chat. For over forty years, Charlie greeted his customers with a smile, offered advice on all things tools and gadgets, and kept the town in tip-top shape. But now, Charlie was getting older.
Show More
Share by: