Blog Layout

It All Starts With A Want

Scott Couchenour • November 13, 2020

Every journey of excellence begins with a want.

What is a want?


A want is desired destination, a longing for something that I don’t currently possess, or feel that I don’t possess (I may think I don't possess it when I actually do). The dictionary states that a want is a deficiency or lack of something, or a desire for something.


I believe a want is a signal telling me that there is something about my life that is not yet excellent. It’s a signal of latent excellence, similar to how pain is the body’s signal that something isn’t right. Unfortunately, we get used to pain and surrender to it without knowing what a pain-free life feels like. It’s the same with excellence. We get so used to in-excellence that we surrender to it. This is what is called Uninformed or Unconscious Incompetence.


For example, let’s say I look down at my shoes and realize that I can’t see them like I used to because my shirt sticks out too far. This bothers me. Why? Because I weigh more than I need to for my age and height. My eating habits were established during my Unconscious Incompetence. Now, being Conscious of my Incompetence, I want to lose weight. That's my want.


"We get used to pain and surrender

to it without knowing what a

pain-free life looks like."


This want is a signal that there is something not yet excellent in my life. I must lower my calorie intake over time to reach Conscience Competence. This won’t be easy. I will go through emotional stages and if I do not give up when it gets tough, I will succeed at becoming Competent until it develops into Unconscious Competence - a way of life.


On Purpose


The truth is that we were designed on purpose for a purpose. Fulfilling that purpose means expressing this purposeful design. However, when I'm not expressing that purpose, I have a desire. I long for something. I search for it. I grasp at options hoping they will satisfy. What does a want show me? That Excellence is not yet present. It is through Excellence that I reach the fullest expression of my unique, God-given design.




Action Step


  • Identify an Unconscious Incompetence in your own life.
  • Identify your goal (want) or Conscious Incompetence.
  • Grow your Competence in that area until it becomes Conscious Competence – a new way of life.



Note: The terms Unconscious Incompetence, Conscious Incompetence, Conscious Competence, and Unconscious Competence were from what I picked up from the book by James Clear entitled, Atomic Habits (which has been #1 or #2 on the New York Times Bestselling list for all of 2020.)


post photo cred

four stages of competence
STAY INFORMED

Share with others

Man thinking.
By Scott Couchenour January 16, 2025
Retirement can be a challenging transition for business owners. After years of building, managing, and leading their companies, stepping away often brings a mix of emotions, including uncertainty, anxiety, and even fear. As an advisor, your role is to guide clients through this significant life change, helping them reframe retirement not as an ending but as a new chapter filled with possibilities. Managing client expectations involves helping them understand that retirement isn’t just about leaving behind their business. It’s about opening the door to opportunities they may have never explored.
By Scott Couchenour January 10, 2025
"In the end, we only regret the chances we didn’t take." – Lewis Carroll
arrows in a circle indicating a cycle
By Scott Couchenour December 17, 2024
You start with a plan. You feel the momentum building. The first few steps feel good, maybe even great. Then, like clockwork, you find yourself right back where you started. It’s frustrating, confusing, and honestly, exhausting. Why does it keep happening? And how do you make progress that sticks this time? Here’s the truth: real change doesn’t happen because you’ve found the perfect strategy. It happens because you finally stop flirting with progress and commit to what’s already within you.
By Scott Couchenour December 13, 2024
Is there a perfect exit?
Sign that reads
By Scott Couchenour December 4, 2024
Conflict within families or stakeholder groups can quietly grow, damaging relationships and disrupting progress if left unchecked. Recognizing the early warning signs of conflict is key to addressing issues before they escalate into larger problems. This is particularly crucial when dealing with high-stakes situations like family businesses, succession planning, or shared financial decisions.
By Scott Couchenour November 27, 2024
For as long as anyone could remember, Charlie was the owner of a local hardware store, Charlie's Fix-It Shop. It wasn’t just any hardware store—it was the place everyone went when they needed something fixed, something built, or simply a friendly chat. For over forty years, Charlie greeted his customers with a smile, offered advice on all things tools and gadgets, and kept the town in tip-top shape. But now, Charlie was getting older.
Show More
Share by: